I’m an International Communications and Public Relations Manager with experience in Italy, Germany and Switzerland.

I develop and implement communication plans tailored to client’s needs and goals, using all the tools required from media relations, social media, public affairs to event organization.

With over 20 years of experience in this field, I have developed skills and knowledge in different industries. Hospitality, Travel, Food & Beverage, Design and Arts are my best cases, but at the same time, I have experience in both the health care and financial sectors. The key features of my work are high working flexibility, independent project management, cost-efficient and results oriented.

I started my career in Milan working for a leading corporate and economic-financial PR company. After 8 years I moved to Berlin and I started up the German office of the leading Italian PR agency “Barabino&Partners”. In 2011 I founded my own business “Benedetta Spada PR & Communications” and since 2020 I’m based in Basel.

Living and working abroad allowed me to build a value and quality network of relationships, ranging from Media to Institutions and Corporate contacts. Furthermore, the deep knowledge of the specificities of the countries has given me the right sensibility to adapt communication projects to local mentality.